I just read through their website and I can see why it was tough. There's something especially difficult about a business like this. It doesn't feel like a fin

I just read through their website and I can see why it was tough. There's something especially difficult about a business like this. It doesn't feel like a finished product on offer, but more of a raw material for making of it what you will. Because when you look at their home page as a potential end customer, there isn't much in the way of real benefits on display. In fact, the main "features" are: -Automatically enrich leads in Salesforce -Customize your experience with API -Export Mattermark data to spreadsheets -Right Data. Right Format. Right now. 3 of those 4 are purely meta-features around accessing the data (which is presumably the core feature), but there's virtually nothing about why you'd want to or how to make it easily actionable. They're saying "here's a bunch of data and a bunch of ways to access it. Go make it do something for you." That's a tough sell because it doesn't answer an immediate need wherein you simply sign up and a problem is solved. Even if you are able to connect the dots WRT how you might make use of the data, you're now left with the task of building something on top of it. I'm not sure how many customers can do that. Seems the only way to make it work is to pull in very tight partnerships to build finished apps in specific verticals, through which you license the data/API.