This 100% sounds like a company trying to patent troll everyone who has an app that sends any kind of utility message to encourage a user action - I can see it

This 100% sounds like a company trying to patent troll everyone who has an app that sends any kind of utility message to encourage a user action - I can see it being applied to 'shopping cart reminder' emails/texts and so forth, because you could vaguely say it's a 'motivational message'...