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“Sinclair proudly supports the Cancer Foundation and its educational mission. Any absence of sponsorship identification in these public service segments was uni
by PretzelFisch 9y ago
“Sinclair proudly supports the Cancer Foundation and its educational mission. Any absence of sponsorship identification in these public service segments was unintended and a result of simple human error."
I hope a 13 million dollar fine will inspire them to prevent this type of human error again. But given the size of Sinclair it's more a slap on the wrist.
- kbutler 9y agoI don't think the size of Sinclair is the relevant benchmark. The profitability and prevalence of the practice is the important part. How much did that sponsorship earn them? How many other sponsored stories are they running? What's the probability of a new sponsored story generating a new fine? Make it so that they lost significantly more than they got doing this, and so that they expect to lose money if they do it again.
- ceejayoz 9y ago> I hope a 13 million dollar fine will inspire them to prevent this type of human error again. But given the size of Sinclair it's more a slap on the wrist. Hell, the cut in corporate tax rates they helped get should save them at least that much - every quarter.