I'm going to venture to guess someone simply came across it and had never heard of it before. Then it was upvoted by someone else who had never heard of it. If

I'm going to venture to guess someone simply came across it and had never heard of it before. Then it was upvoted by someone else who had never heard of it. If enough people haven't heard of it, it goes to the front page. Otherwise it gets buried. It's how the site works ;-)