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Many still spend vast sums on fundraising even with healthy recurring donations - it just means they spend more on prime-time TV advertisements. Charities shoul
by sleavey 9y ago
Many still spend vast sums on fundraising even with healthy recurring donations - it just means they spend more on prime-time TV advertisements. Charities should not be trying to sell their services along side perfumes, car insurance and supermarket advertisements - single-use "things" - they should be going for the long term organic growth by fostering a great reputation for efficiency ("good done" per unit currency).
- jdietrich 9y agoPeople selling perfume and car insurance clearly believe that prime-time advertising is cost-effective. Why shouldn't charities use the same media? If I give $1 to a charity, I'm more than happy for them to spend it on fundraising if they're getting $1.05 ROI. That's a fantastically effective use of my money, as long as the $1.05 gets used effectively to deliver on their charitable purpose. There's probably a good game-theoretic argument against fundraising activity if charitable donations are zero-sum, but I've yet to see any evidence that they are.