I guess much of it is just planting a flag, signaling to shareholders and the like that they are not getting left behind. There is a huge difference between "we

I guess much of it is just planting a flag, signaling to shareholders and the like that they are not getting left behind. There is a huge difference between "we are in touch with this" and "we are fully committing to this". It's like the difference between a software consultancy claiming scala expertise because they had a few people read up on it and a software consultancy stopping to write java.