As with just about every "How to motivate programmers" article out there, this is crap. As tjpick mentioned, how about treating us as normal people? Honestly,

As with just about every "How to motivate programmers" article out there, this is crap. As tjpick mentioned, how about treating us as normal people? Honestly, I like me money. Loads of it. 400 pounds for me = month's mortgage pay, which would be quite handy. I don't give a rats ass about having a new shiny toy. Money = Free time for me. 'Programmers' also have lives that don't revolve around computers, and having some extra money to spend on those activities (new surfboard, books, trip with the family, shiny toy for the children, whatever) beats the living crap of having a monitor that isn't really mine as a bonus! And yeah, I'll take a 50,000 EUR boring job at a bank than a 25.000 EUR one at a start up (unless it is my start up). Those extra 25k in savings will come quite handy when I want to do something for myself (start up, travel the world, learn Japanese cooking, etc) in a couple years than a shiny LCD or Pirate Day Friday or whatever crap is being thrown down the throats of people in articles like these so stop saying that money doesn't matter. IT DOES!