I suppose that's an apt generalization. As I understand the dip, it is figuring when a difficulty is conquerable and not going to kill you, then conquering it.

I suppose that's an apt generalization. As I understand the dip, it is figuring when a difficulty is conquerable and not going to kill you, then conquering it. If it's not conquerable, then it is more than the dip. This is related closely for certain - my thesis is that most entrepreneurs quit several times in a row before seeing a dip for what it is, and my question is "what changed?" - specifically, did they find a better team, have a better idea, have a better market position, a better personal financial position, or just more stubbornness? edit: reviewing the book's synopsis (it's been a little while since I glanced at it), I was incorrect - it is exactly the recognition of dip vs cul-de-sac, etc. I want to hear about people's failures and successes at recognizing these. What might be of interesting statistical note is who among them had read Godin's book :P