"Also, you’d think that with the total number of computing users increasing for all platforms across the world..." A certain percentage of those computing user

"Also, you’d think that with the total number of computing users increasing for all platforms across the world..." A certain percentage of those computing users are developers creating new apps. It's hyper-competitive. If you can get a subscription product off the ground, you can double down on the product and support and get some advantages over small-time developers struggling along still servicing a userbase that paid a couple of bucks, one time, years ago. (For the record, none of our apps are subscription based. I'm just saying I can completely understand the appeal from the developers' side.)