You are a team. Not everyone has the same background and experiences. You would be amazed at how many people in an organization have incredible knowledge of t

You are a team. Not everyone has the same background and experiences. You would be amazed at how many people in an organization have incredible knowledge of their business domain and little to no knowledge of IT systems, their costs, and benefits. As an IT leader it is your responsibility to help bridge that gap, and the language of business is business not tech jargon, so I would caution against dismissing it. Another way to think of it is as of user acquisition problem. You have to highlight the benefits in a way that is compelling to them. At the end of a day all progress/fiascos in a company comes down to consistent and effective communication.