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>The average age of Facebook users is completely unrelated. No it isn't -- to make an extreme point, if 100% of the audience is > 50 years old, it wouldn't mat
by poulsbohemian 9y ago
>The average age of Facebook users is completely unrelated.
No it isn't -- to make an extreme point, if 100% of the audience is > 50 years old, it wouldn't matter which age group you are targeting because your target demographic isn't there. The poster below, who points to younger generations fleeing Facebook are exactly in line with my point -- the 20-somethings are on to Insta-chat-whatevers next. If you really wanted to discriminate by age, you'd go there instead. That stated -- of course if the advertisers are setting their ads to only show to certain age groups, then they are discriminating -- but that's true regardless of the medium.
For what it's worth, I'm not on any of these social networks, unless HN counts. And yes, my life is better for it.
- mulmen 9y ago1) Less than 100% of the audience (Facebook users) are > 50 so your point is irrelevant. 2) The issue is not targeting, the issue is exclusion. If the ads are targeting based on age then only members of a certain age group see the ads. This also means anyone outside that group does not see the ads which means they were excluded based on their age. Combined with the ad content being a job this is illegal discrimination based on age. 3) The specific nature of the algorithm is irrelevant to the effect.