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I think that is perfectly legal, ethical and acceptable. Those companies pay per impression, so they want to maximize the effect of the ad, and reach as many c
by thecompilr 9y ago
I think that is perfectly legal, ethical and acceptable.
Those companies pay per impression, so they want to maximize the effect of the ad, and reach as many candidates as possible per each $ they pay FB.
This is just an ad. No one can stop you from applying to a job directly with the company, irregardless of your age, or any other demographics.
Just another sensational headline.
- keltex 9y agoActually it might be illegal. Read below regarding recruitment. https://www.eeoc.gov/laws/practices/ https://www.eeoc.gov/laws/practices/ Recruitment It is also illegal for an employer to recruit new employees in a way that discriminates against them because of their race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age (40 or older), disability or genetic information. For example, an employer's reliance on word-of-mouth recruitment by its mostly Hispanic work force may violate the law if the result is that almost all new hires are Hispanic.
- jklinger410 9y agoThis has to be one of the more under-enforced rules in America.
- thecompilr 9y agoSo the example is: "For example, an employer's reliance on word-of-mouth recruitment by its mostly Hispanic work force may violate the law if the result is that almost all new hires are Hispanic." In this case the employers probably rely on many sources of candidates, and want to maximize each source. In the end the result is what matters.
- jklinger410 9y agoPeople are constantly complaining that Facebook allows you to target ads at certain people. Ads have operated this way since their inception, yet critics are finding new ways to make it seem like Facebook is ruining everything by doing exactly what any sensible person would do if they ran Facebook. I am not a huge fan of Facebook. But I feel like this is the same trope as was hauled out in the "Facebook didn't tell me about my dead friend" post. I don't respect the downvote I received for this comment. Please argue with me instead of dismiss me.
- mulmen 9y agoThis post is about illegal discrimination, not an undesirable result of a ranking algorithm.
- jklinger410 9y agoThis post is about targeting ads at certain demographics. Those ads happen to be for jobs.
- mulmen 9y agoExactly, and job seekers over 40 are a protected class, so this is illegal discrimination.
- jklinger410 9y agoI'm curious if we have the same vigor over Strip Clubs? They have been operating outside of this law the entire time. Are we supposed to respect this law now, even though everyone in this thread knows its unenforced, unenforceable, and is being broken constantly? I'm supposed to be outraged by the natural evolution of online ads, though. And at Facebook.
- mulmen 9y agoSo your argument is that it's ok to do it because strip clubs do it? If you try to get a job at a strip club and they turn you down for being the wrong age (or some other protected attribute) then you're welcome to take them to court. That doesn't change Facebook's risk exposure here.
- TheCoelacanth 9y agoStrip clubs are discriminating based on "a bona fide occupational qualification reasonably necessary to the normal operation of the particular business". That is explicitly allowed by ADEA. Most businesses don't have the same excuse.
- mulmen 9y agoThis form of discrimination is illegal. Do you think Facebook is above the law? The pricing structure does not change the applicability of anti-discrimination laws.
- cjhopman 9y agoIs advertising for employment in Snapchat then also illegal? Their user base skews younger. What if this bias in who the ad is displayed to algorithmically determined. If only users >40 click on the ads, and then the ad system stops showing the ad to users <40, is that illegal?
- mulmen 9y agoAdvertising jobs based on age is illegal regardless of the platform. e: I should have clarified the type of advertisement.
- thecompilr 9y agoI don't do any recruitment or hiring, and myself is well over 30. I don't think discriminating during hiring is legal, or should be legal. All I was saying that delivering hiring ads based on a certain demographic, that will bring you the most potential candidates, is a financially sound decision, as long as the hiring process as a whole is non-discriminating.
- ryandrake 9y agoWe should not judge a company's action by its intent, but by it's results. It should not matter what the intent is. If the result is a hiring process that does not find older people, it is clearly discriminatory.