"... Part of the difficulty is convincing a strongly technical crowd that companies and products live or die for reasons other than technology. ..." That is a

"... Part of the difficulty is convincing a strongly technical crowd that companies and products live or die for reasons other than technology. ..." That is a really good point but part of the entrepreneur bit is unlearning to a degree - tempering if you like - and thinking how can I convert technology into something users want. I see ample evidence of pure technologists viewing ideas without this frame of mind. Entrepreneurship is the union of the hacker mindset of building things and an eye on the business of selling - "make things that people want ... and will buy".