I think this might be one place where that rule is broken. I started seriously using VR a while ago and I was blown away by some of the little things that make

I think this might be one place where that rule is broken. I started seriously using VR a while ago and I was blown away by some of the little things that make it 1000% better than a standard screen for some applications. The most poignant example I have comes from gaming, but I think it illustrates the point. In Elite: Dangerous, some of your menus are to the left and right of your avatar. Normally, you'd have to press buttons to focus the camera on these menus; in VR all I have to do is look at where that menu is and it pops right up for me to use. It actually made the interface _way_ more intuitive, easier to use, and significantly faster because it played on my expectation of the result. If something similar could be designed on top of Bloomberg data, I think you'd see finance people trampling each other to get it. This would be particularly true if you played into their existing behaviors and motions; they wouldn't have to learn anything, it would "Just Work".