Google isn't setting the standard, nor are Google Ads immune from being blocked. The Microsoft comparison doesn't apply at all. The standard is defined here:

Google isn't setting the standard, nor are Google Ads immune from being blocked. The Microsoft comparison doesn't apply at all. The standard is defined here: https://www.betterads.org/standards/ https://www.betterads.org/standards/ The committe membership is defined her: https://www.betterads.org/members/ https://www.betterads.org/members/ Note it does include Google, as well as Microsoft, Facebook, the Washington Post, Unilever & others. Far from a "Google" thing, this seems an attempt for an industry to police itself. Given the ad experiences I've seen on many sites, if anything it's overdue.