A noble thought, but > Do consider what killing off most of the independent professional info websites will do to the Internet. Where do I sign up for that?

A noble thought, but > Do consider what killing off most of the independent professional info websites will do to the Internet. Where do I sign up for that? The web was never a platform for publishers, it was a platform for users (some of them publishers). Big publishers never wanted it and hated it but were forced to use it or face irrelevance. Now they act like they own the place and are entitled to their business model. If you don't want your readers to be able to triage content and data once they receive it, go build your own network and publish on there. Using advertisement blockers is not only not an unethical thing to do, it is the right to do to force back those who seek to usurp and abuse a popular commons that was build to serve all equally.