I just don't see anyone winning other than trash app sellers. far too many using iOS expect apps to be free or so cheap as to be free. how will that outlook cr

I just don't see anyone winning other than trash app sellers. far too many using iOS expect apps to be free or so cheap as to be free. how will that outlook crossover into the Mac world? Let alone how will all the apps with in app purchases play out in the Mac world? finally, how much functionality must mac apps give up to be compatible with both systems? the mac ecosystem is much more open than iOS, is that going to change?