And they even have us all classified into consumer categories (and sub-categories!) with snappy little names: https://www.experian.com/assets/marketing-services

And they even have us all classified into consumer categories (and sub-categories!) with snappy little names: https://www.experian.com/assets/marketing-services/brochures/mosaic-brochure.pdf https://www.experian.com/assets/marketing-services/brochures... "Blue Sky Boomers," "Significant Singles," "Pastoral Pride" (subgroups: "True Grit Americans," "Countrified Pragmatics," "Rural Southern Bliss," "Touch of Tradition").