Companies tend to protect their cash cows. I suspect a Noogler would be fired to suggest they should get out of search and do something else, just like MS (will

Companies tend to protect their cash cows. I suspect a Noogler would be fired to suggest they should get out of search and do something else, just like MS (will take) took a long time to release an Office killer. When process and hires are set up to maximize an offer, over the years the company gets fossilized "doing things this way". It happens on every industry. You find some awesome source of revenue, you build upon it, you get blind to other options.