Branding and marketing and PR are just that, and the objective is to get a bigger market share. Actually it is to be the dominant browser on the market, mozill

Branding and marketing and PR are just that, and the objective is to get a bigger market share. Actually it is to be the dominant browser on the market, mozilla name means mosaic killer, as in dethrone NCSA Mosaic and take its place as the n°1 browser by market share and was the internal name for netscape. They kept the name for the continuation of the effort though the target had moved to IE who actually took over Mosaic. Now the target is google chrome and the historical meaning is lost on most people but the intent is still to have the bigger market share because monies.