The difference between Facebook and the web is that Facebook is a monolithic service run by one company and the web is a set of open protocols that can be imple

The difference between Facebook and the web is that Facebook is a monolithic service run by one company and the web is a set of open protocols that can be implemented by anyone who cares to do so. It's easy to imagine a world where social media worked the way email already does: you'd pick your own provider, and they would interoperate with other providers through standardized protocols. You can have one network that isn't run by one entity.