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Opened the link on a mobile phone. Got a full screen image with the following text: "welcome to day one". OK, let's scroll a bit. This is the text that follows:

Opened the link on a mobile phone. Got a full screen image with the following text: "welcome to day one". OK, let's scroll a bit. This is the text that follows: "We're adding another dimension to computing. Where digital respects the physical." What's this site about? What's the product? I understand that designing a website is tricky, but - to me - this site seems an example of something aesthetically pleasing, but very cryptic from a content point of view.

ben20gmt7 9y ago
I agree whole heartedly. You’re doing a very bad job with your copy if I don’t know what you’re selling within the first 3 seconds of seeing your copy.
qubex 9y ago
Just as bad on my iPad. The in-app browser hung and froze for a good twenty seconds. After it unfroze all the images were in a fuzzy low resolution and it took me an embarrassingly long amount of time (a couple of minutes, at least) to figure out what the heck it was all about.
npgatech 9y ago
This kind of thing drives me crazy! But, for a small project that’s not obvious to anyone - this makes sense. Look at Apple’s full iPhone landing page. It’d be silly to explain at the top “iPhone is a wireless digital communication device.” It’s obvious that dude is wearing glasses that look like AR/VR headset. You ain’t gotta spell it out for people.
- ben20gmt7 9y ago
  It would be silly because everyone knows what an iPhone is. Not everyone knows what Magic Leap is. When I first saw it I couldn’t figure out what it was. Bad website.
  - npgatech 9y ago
    You seriously can’t tell it’s a AR/VR headset by looking at a guy wearing glasses with two wires coming out of it? You may not know what MagicLeap - the company - is, but you certainly don’t need to be told it’s a AR/VR headset. I agree with obscure random crap that shows up on HN and takes forever to figure out what it is. This isn’t one of those cases. It’s utterly obvious.
Cyberdog 9y ago
This is just the worst web site. A textbook case of masturbatory web design.
tnolet 9y ago
At least it doesn’t look like the Stripe site! /s
radicalbyte 9y ago
Just as bad on the PC, I'll just check this thread in an hour and the top post will tell us what it's about (and why such a poor site is #1 story).
rasz 9y ago
Its about move VC funding, thats all you need to know.

ben20gmt7 9y ago

I agree whole heartedly. You’re doing a very bad job with your copy if I don’t know what you’re selling within the first 3 seconds of seeing your copy.

qubex 9y ago

Just as bad on my iPad. The in-app browser hung and froze for a good twenty seconds. After it unfroze all the images were in a fuzzy low resolution and it took me an embarrassingly long amount of time (a couple of minutes, at least) to figure out what the heck it was all about.

npgatech 9y ago

This kind of thing drives me crazy! But, for a small project that’s not obvious to anyone - this makes sense. Look at Apple’s full iPhone landing page. It’d be silly to explain at the top “iPhone is a wireless digital communication device.” It’s obvious that dude is wearing glasses that look like AR/VR headset. You ain’t gotta spell it out for people.

ben20gmt7 9y ago
It would be silly because everyone knows what an iPhone is. Not everyone knows what Magic Leap is. When I first saw it I couldn’t figure out what it was. Bad website.
- npgatech 9y ago
  You seriously can’t tell it’s a AR/VR headset by looking at a guy wearing glasses with two wires coming out of it? You may not know what MagicLeap - the company - is, but you certainly don’t need to be told it’s a AR/VR headset. I agree with obscure random crap that shows up on HN and takes forever to figure out what it is. This isn’t one of those cases. It’s utterly obvious.

Cyberdog 9y ago

This is just the worst web site. A textbook case of masturbatory web design.

tnolet 9y ago

At least it doesn’t look like the Stripe site! /s

radicalbyte 9y ago

Just as bad on the PC, I'll just check this thread in an hour and the top post will tell us what it's about (and why such a poor site is #1 story).

rasz 9y ago

Its about move VC funding, thats all you need to know.