With all the chatter around Uber today, I thought it poignant to remind people about how things could be done differently. Apropos of this article, the MyTaxi

With all the chatter around Uber today, I thought it poignant to remind people about how things could be done differently. Apropos of this article, the MyTaxi rebrand amounted to the complete destruction of what was a very healthy experience for both customer and driver. Hailo did what Uber did, but stopped short of trying to eat the whole cake and instead sought to enhance the market that was there by joining up customers to drivers. This worked amazingly well since you had all of the delightful customer friendly features you get with Uber without the cognitive dissonance that goes with making an established driver's family go hungry. It was good for the drivers as well because it connected them to a "certain type" of customer and they were even allowed to discriminate based on geography or perhaps even some undisclosed customer rating feature (I honestly don't know if this would be a thing but I believe Air B&B has something similar so why not)? It was a win win all around. A non-zero sum of technology and business that unlocked an increase in growth in the market without inconveniencing anybody. I miss Hailo and I hope somebody comes along with a worth successor soon. Maybe http://www.whistletaxiapp.com/ http://www.whistletaxiapp.com/ is that App? I don't know. I have no affiliation with these guys but I really want somebody to come along and rebuild this market.