This is actually really exciting. Still not a lot of details on specs or pricing (which is what will ultimately determine whether this succeeds or not), but fro

This is actually really exciting. Still not a lot of details on specs or pricing (which is what will ultimately determine whether this succeeds or not), but from what we've seen so far I think this is the first consumer-focused AR product which has the potential to gain a real substantial level of adoption. The Oculus Rift DK1 of AR, as it were. Though with recent advances in AR and VR tech, the Magic Leap doesn't seem as magical as it did when they first started teasing it several years back. Looking at the trends over the last year or so, I think it was only a matter of time before _someone_ came out with a product like this. (In fact, what they announced here today almost seems like a cross between a Microsoft Hololens and an Oculus Santa Cruz headset.) The real innovation Magic Leap seems to be bringing to the table is their "lightfield" display; though it's hard for me to judge how big of a deal that will be without trying it for myself.