But are they? You have no real control on what the browser does when you say GO. Sure you can change browsers, and thats cool, but most consumers don't know who

But are they? You have no real control on what the browser does when you say GO. Sure you can change browsers, and thats cool, but most consumers don't know who/what/when/where/how to change to another browser. Its a bit naive, because we technical people can switch willy-nilly from one browser to the next, to assume everyone can.