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Unfortunately for the field , analytics is equated with advertising and user profiling lately. We'll see how this one pans out, but it may be somewhat career l
by quickben 9y ago
Unfortunately for the field , analytics is equated with advertising and user profiling lately.
We'll see how this one pans out, but it may be somewhat career limiting.
- codezero 9y agoIn fairness, much of the modern data analytics field was born out of the need to quantify advertising effectiveness, so I'm not surprised the two have become conflated. Google Analytics is (mostly) free in part because it supports and validates users of Adwords, and this has contributed heavily to the ubiquity of GA.