I think the anti-Google anger arises because people misinterpreted Google's pro-consumer stance as a principled one, rather than opportunistic pandering. They'

I think the anti-Google anger arises because people misinterpreted Google's pro-consumer stance as a principled one, rather than opportunistic pandering. They're no worse than most other companies in terms of what they're doing, but they branded themselves heroes to the internet; now that it's in their best interests to go against their previous stance people feel like they've been sold a bill of goods.