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I get what you're saying, but I also want to assert: we're not in the thieves' guild. I mentioned that analytics as a broad category, gets bunched up with a bun
by codezero 9y ago
I get what you're saying, but I also want to assert: we're not in the thieves' guild. I mentioned that analytics as a broad category, gets bunched up with a bunch of very nefarious folks – it's like conflating Tor to The Silk Road and their ilk (of which I have no strong objection, but I am using as an example, since many might see selling drugs as "bad", but Tor as "good").
With that said, the comments above this thread, which point out that I have little control over our "Tor" becoming "The Silk Road" are valid and are often on my mind, and I can only say that I will not go gentle into that good night, if it does come to pass.
- quickben 9y agoUnfortunately for the field , analytics is equated with advertising and user profiling lately. We'll see how this one pans out, but it may be somewhat career limiting.
- codezero 9y agoIn fairness, much of the modern data analytics field was born out of the need to quantify advertising effectiveness, so I'm not surprised the two have become conflated. Google Analytics is (mostly) free in part because it supports and validates users of Adwords, and this has contributed heavily to the ubiquity of GA.