I think you're confusing ideas/features with execution. Apple knew very well at the onset what to build. But they executed poorly and underestimated the amount

I think you're confusing ideas/features with execution. Apple knew very well at the onset what to build. But they executed poorly and underestimated the amount of non-trivial human involvement in correcting mistakes and combining many layers of information into a cohesive and [mostly] robust experience. These kinds of applications aren't Apple's strong suit, and Google is years ahead on technical abilities on the data correction and feedback front as well as custom satellite hardware and software design. Although Apple may be moving on that [1]. [1] https://9to5mac.com/2017/04/21/apple-satellite-hardware-project-google-execs-maps-ar/ https://9to5mac.com/2017/04/21/apple-satellite-hardware-proj...