> Personal data right now is considered an asset. It needs to be seen as a liability. In Europe, especially with the upcoming GDPR laws, data is seen as a liab

> Personal data right now is considered an asset. It needs to be seen as a liability. In Europe, especially with the upcoming GDPR laws, data is seen as a liability by many companies. Data being a liability just means that companies need to think twice before storing it - if the data is sufficiently valuable, companies will still store it, but they have to manage it properly and mitigate risks since penalties are harsh. Storing data "just because you can" will no longer be worth it, and rightly so, given the risk.