It's based on Disney Movies Anywhere. If you've bought a Disney movie in the last few years that comes with a digital copy, you'll have gotten a code to redeem

It's based on Disney Movies Anywhere. If you've bought a Disney movie in the last few years that comes with a digital copy, you'll have gotten a code to redeem on DMA. Movies Anywhere seems to be an expansion of that to drop the Disney-exclusive branding and include content from other studios. https://www.theverge.com/2017/10/12/16462824/movies-anywhere-digital-movie-locker-disney-warner-bros-universal-twentieth-century-fox-sony https://www.theverge.com/2017/10/12/16462824/movies-anywhere...