I don't know. If apple were to market this iTV device as just "HD" without talking resolution at all, probably using adjectives like "magic", I believe that peo

I don't know. If apple were to market this iTV device as just "HD" without talking resolution at all, probably using adjectives like "magic", I believe that people would buy it for that HD aspect and not care about resolution. Aside of that, I agree. There's no visible difference between 1080p and 720p, even on my installation with a 3m screen and 5m projection distance. Interestingly enough, 3D rendered movies might look a tad bit better in 1080p, but only ever so slightly.