The key problem with the Apple TV is that it won't play the most common video formats. Opening it to 3rd-party apps that could support those formats would make

The key problem with the Apple TV is that it won't play the most common video formats. Opening it to 3rd-party apps that could support those formats would make a real difference. However, like other commenters I'm skeptical that Apple will just dump iOS as-is on a device incapable of touch. If it gets iOS, it will be in a heavily-modified form.