yes I have seen some who have progressed into publishing books based around some particular interesting topics they wrote about on their blog. But I am curious

yes I have seen some who have progressed into publishing books based around some particular interesting topics they wrote about on their blog. But I am curious to know if some less obvious benefits come from blogging. I could imagine that you could get more of the spontaneous oportunities from speaking at conferences because of the in-person interaction after/during your session. But from blogging, the long tail might be what is really valuable. Blogging for ten years for instance, at least you have ten years of stuff online to your name. Has to be worth something.