It all depends on their general attitude and the way they ask the question. Most of the time, the question is delivered properly and it comes across as "what in

It all depends on their general attitude and the way they ask the question. Most of the time, the question is delivered properly and it comes across as "what interests you about our company", which is a perfectly reasonable question. But then there are those companies that make it sound like you're being tested on creative sucking-up and if you're not creative enough, you don't get the job.