I agree for rentals/purchases, e.g., I should be able to rent any movie from Vudu, Apple or Google Play. The real problem though, is that people just want to pa

I agree for rentals/purchases, e.g., I should be able to rent any movie from Vudu, Apple or Google Play. The real problem though, is that people just want to pay Netflix $10/month, and that obviously can't support anything more than it's very limited catalog.