It's really simple. My newsletter CTA looks like this: https://cdn-images-1.medium.com/max/1520/1*pDNISBRJFawWMkNX75g2zA.png https://cdn-images-1.medium.com/ma

It's really simple. My newsletter CTA looks like this: https://cdn-images-1.medium.com/max/1520/1*pDNISBRJFawWMkNX75g2zA.png https://cdn-images-1.medium.com/max/1520/1*pDNISBRJFawWMkNX7... Just photoshop together a pretty image inviting people to subscribe. My free guide cta looks like this: https://cdn-images-1.medium.com/max/1520/1*MrvefAFP7GtyAtPZY73Vhw.png https://cdn-images-1.medium.com/max/1520/1*MrvefAFP7GtyAtPZY... Put together a short pdf in your area of expertise, and offer it to email subscribers. Sometimes I simply send people to a landing page that looks like this: https://startuplab.io/free-guide https://startuplab.io/free-guide Keep it simple, minimal information, promise value, address potential objections, show a signup form and a big subscribe button. Here's some good advice on putting together a simple landing page: https://www.youtube.com/watch?v=GVRf3MeFKm0 https://www.youtube.com/watch?v=GVRf3MeFKm0 If you're interested in email marketing in general, I highly recommend Alex Becker's courses. I don't know if HN audience will like him, but I've learned A LOT from this guy and I love his tutorials. You can find his introductory course here: http://alexbecker.org/membership-area/ http://alexbecker.org/membership-area/ Feel free to email me if you need more advice(raymestalez@gmail.com).