You are certainly right, that implies money is not directly involved. Assuming no other non-monetary favours (in which case this apology would be pretty dising

You are certainly right, that implies money is not directly involved. Assuming no other non-monetary favours (in which case this apology would be pretty disingenuous), I don't think spending resources on a marketing campaign for a TV show the majority of the users do not care about for free is a good and responsible thing to do as a non profit. Not to mention the circumventing the end user part.