You can still have design, custom design even. But it would be so nice to retain the ability to just see the content without all that (IMO) unnecessary "design"

You can still have design, custom design even. But it would be so nice to retain the ability to just see the content without all that (IMO) unnecessary "design" rubbish. Reader View in Firefox is somewhat a step in this direction, but I find it removes images and some other important content.