> All because you've given Facebook responsibility for keeping in touch. Because let's face it: In this day and age it's the most practical way to do so. It's

> All because you've given Facebook responsibility for keeping in touch. Because let's face it: In this day and age it's the most practical way to do so. It's the one place where you can aggregate all your personal relationships from different "communities" you interact with. > One suggestion for keeping in control and in touch: a less algorithmic address list in email. "I don't want to manage that" is a legitimate excuse in this case, just like it's a bit dishonest to compare "writing emails" with what social media does. There's value to be had here, helping people connect with each other, in easy and obvious ways, is a noble goal. I don't want to explain to my grandparents how to manage mailing lists, but I'd still love for them to partake in the "digital happenings" of friends and family. In that regard, social media also serves the function of a public diary for many people, giving opportunities to share and appreciate. That's a need that shouldn't be underestimated, but it most certainly could be facilitated in a better way than with this sole focus on commercialization through advertisement.