> I hate the idea that each publisher is going to try to create their own 'app' and we'd end up with huge images and inconsistent layouts, etc. This variety is

> I hate the idea that each publisher is going to try to create their own 'app' and we'd end up with huge images and inconsistent layouts, etc. This variety is exactly what is amazing about books, magazines and all media: imagine if wired looked like the new yorker. The whole point of 'new media' is not abandoning design, otherwise we'd just read our blogs and websites in w3m. The point of treesaver (from what i glean) is not to abandon design, but merely to provide a basis for creating a more sensible ui for engaging with rich media that adapts to the viewport. The revelation that this design offers is adapting multiple variations of the design based on the current viewport size. (as a dynamic version of http://www.alistapart.com/articles/responsive-web-design/ http://www.alistapart.com/articles/responsive-web-design/) I wrote about this but without a generic demo a while back here: http://nsfmc.tumblr.com/post/647010330/pages-the-fold-and-measures http://nsfmc.tumblr.com/post/647010330/pages-the-fold-and-me... and also here http://nsfmc.tumblr.com/post/468243524/revisiting-newspaper-typography http://nsfmc.tumblr.com/post/468243524/revisiting-newspaper-... good work, and if people run with this sort of usability and create multiple, good looking apps, all the better.