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I don't think that distinction is meaningful. The digital ad market is frighteningly sophisticated and coldly logical. You are shown ads for things that optimiz
by 549362-30499 9y ago
I don't think that distinction is meaningful. The digital ad market is frighteningly sophisticated and coldly logical. You are shown ads for things that optimize what you're likely to buy/click multiplied by how much the ad buyer makes when someone actually does buy or click. Talk to anyone on the buy side of the ad market - these ads work. They really do show you the things that you want to buy, even if those things surprise you.
- pishpash 9y agoThey work over what baseline? I think they are all treading water, and have to buy ads because competitors do.
- 549362-30499 9y agoThey work in the sense that you can predictably purchase customers and users. I don't know what you mean by treading water. People who buy these ads do it because it's profitable, not because they trying to keep up with some competition.