I must have missed that. Thanks for pointing it out, I was bothered by the seemingly contradictory advice :) all I noticed was: >"Titles are 80% of the wor

I must have missed that. Thanks for pointing it out, I was bothered by the seemingly contradictory advice :) all I noticed was: >"Titles are 80% of the work, but you write it as the very last thing. It has to be an compelling opinion or important learning" followed by >"Most of my writing comes from talking/reading deciding I strongly agree or disagree. These opinions become titles. Titles become essays." and then the example >"The best example of this in my work is 'Growth Hacker is the new VP Marketing' which started out as a tweet with 20+ shares, and then was developed into an essay afterwards."