> as part of this relationship, we developed an unpaid collaboration to engage our users and viewers of the show in a new way I'm almost more annoyed it was un

> as part of this relationship, we developed an unpaid collaboration to engage our users and viewers of the show in a new way I'm almost more annoyed it was unpaid, and they integrated a gimmick for a television show into the browser to be 'engaging' to users. That leads me to believe they're really out of touch with their core audience.