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Sure, I’ll believe you and not what the browser reports. AMP may be bullshit but it means a 5-10x increase in traffic so... again, missing the business case.
by abritinthebay 9y ago
Sure, I’ll believe you and not what the browser reports.
AMP may be bullshit but it means a 5-10x increase in traffic so... again, missing the business case.
- busterarm 9y agoIf eyeballs is what your metric is, that might be fine, but our traffic needs to convert into something (in our case a form fill, in others a sale). AMP dropped our conversion rate through the floor. And if you want analytics & tracking, you're very limited or you have to use all/only google services. It's a great way for google to build a captive market of content providers, but once everyone is serving AMP pages, the benefit to brands (SERP) is gone.
- abritinthebay 9y agoConversely - we see decent conversion rates (at worst no difference to regular) so... maybe it’s your approach? I hate AMP with a passion but your specific objection hasn’t been true for us.