Certainly. I might have written, "A good title is necessary, but not sufficient. But still necessary! So don't neglect it." But then again, that might not get

Certainly. I might have written, "A good title is necessary, but not sufficient. But still necessary! So don't neglect it." But then again, that might not get as many retweets as, "Titles are 80% of the work." Popularity is merciless and entirely orthogonal to quality.