Because it’s a lie people tell themselves to get a good feeling, at least 2-3x a day (the author 6x). You are immune to the lie :-) you gotta have a different

Because it’s a lie people tell themselves to get a good feeling, at least 2-3x a day (the author 6x). You are immune to the lie :-) you gotta have a different lie to feel good. BTW: I didn’t come up with the stuff. A splendid book about that topic is “All marketers are liars” by Seth Godin