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> People don’t buy coke because of the taste only. Despite agreeing with you, I never get why people do this. I'm a big diet coke addict. But my local store ha
by fizixer 9y ago
> People don’t buy coke because of the taste only.
Despite agreeing with you, I never get why people do this. I'm a big diet coke addict. But my local store has a generic clone which tastes exactly the same. I always buy the clone.
- baxtr 9y agoBecause it’s a lie people tell themselves to get a good feeling, at least 2-3x a day (the author 6x). You are immune to the lie :-) you gotta have a different lie to feel good. BTW: I didn’t come up with the stuff. A splendid book about that topic is “All marketers are liars” by Seth Godin