I thought the phrase "Titles are 80% of the work" did not match the exposition in TFA. Consider these three interpretations: 1. "Titles are 80% of the work" de

I thought the phrase "Titles are 80% of the work" did not match the exposition in TFA. Consider these three interpretations: 1. "Titles are 80% of the work" describes how much effort he puts into the title, and how much he suggests. 2. "Titles are 80% of the value" describes how much value readers personally get from your work, regardless of whether they share it or not. 3. "Titles are 80% of the signal that determines whether a blog post is shared on social media" describes how much they drive sharing, and suggests that a good title is worthy of a non-trivial amount of thought. I personally feel he was trying to say #3, and definitely not trying to say #2. But he literally wrote #1, and somebody might be deluded into reasoning as follows: If you ought to spend 80% of your time on the title, and if it's responsible for 80% of the sharing, and all you care about is sharing, then it follows naturally that you want to put 80% of your time into it (#1), and that since you only put 20% of your time into the content, and since it only contributes 20% to whether you get ephemerally famous, it needn't provide more than 20% value to the reader (#2). But despite that, I feel he was trying to say #3 only.