5 ms·

A good title is very important, but that's not what he wrote. Words matter.

• csallen 9y ago
  The point the author made was very clearly "titles are important" for anyone who understands hyperbole and reads him honestly. I can't believe any well-intentioned reader would believe that he spends literally 80% of his time crafting titles.
  • j2kun 9y ago
    In the context of the post this is the very first "lesson" the author displays. He then expands on his claim with a bunch of metrics. There is nothing to infer hyperbolicity, no implied sarcasm or joke, and any well-intentioned writer would not waste their reader's time with nonsense masked as a statistic.
    • ThomPete 9y ago
      But it's true. It is one of the most important parts of your essay if you want it to be read and live off of being a professional blogger. It has nothing to do with the content of the essay your write.
      • j2kun 9y ago
        And that's my point: if you spend 80% of your time working on a title, you won't have spent nearly enough time on the content for it to be worth reading.
• ThomPete 9y ago
  So does the intent of the reader. I understood what he meant I think most do.